Testimonials…


Rebecca Hourihan, AIF PPC, CMO, 401(k) Marketing

“Interesting, relevant, unique perspectives, entertaining, these are all words that I would comfortably use to describe Alice’s writing style.

Not only is she a thorough technician within the retirement plan industry, but she is also a compelling writer.

She takes complex ERISA details and explains them in a fluid, understandable way. Her writing is a delight to read and I anxiously look forward to each and every publication.”


Ilise Benun, Business Mentor for Designers, Copywriters & Creative Pros + SCAD’s Business Coach & National Speaker, Author, Podcaster

“Alice knows her stuff! She is a copywriter with deep experience in her niche and is extremely thoughtful and reliable as well. Highly recommended!”


Julie Tilsner, Writer/Editor, USC Marshall School of Business

“I met Alice through a feature writing course I was teaching through UCLA Extension.

Right away she stood out from the pack — her writing was on a much higher level right out of the gate. From her word choice to her cadence to her organization, it was clear I was working with a professional, not a student. She met deadlines. She took editing suggestions well.

Most of all she was a pleasure to deal with.

As a writer and editor with more than 30 years of experience, I would not hesitate to work with Alice on any project. She’s a talented pro.”


Terry Becker, Co-Worker, Benefits Department, Sutter Health

“Alice Watts is one of those talented individuals who have the unique blend of problem solving and exercising a professional touch as she delivers complete satisfaction to both sides of a business transaction.

She is as precise in the business arena as she is in public relations. She is a total professional in all she processes. Her expertise is well founded.”


Vicki Flemming, Benefits Director, Retirement Programs, Sutter Health

“Alice Watts was a member of the retirement team at Sutter Health for thirteen years and reported to me directly for eight years as a Retirement Benefits Analyst.

During this time she wrote numerous Summary Plan Descriptions (SPDs) for our corporate pension plans, white papers and employee communications. She also edited our department newsletter for two years.

Alice’s writing benefited our department and our organization. Her white papers were timely, well-researched and met the criteria we outlined for her.

Alice created numerous white papers on various topics, including Roth options and phased retirement. She has the ability to thoroughly research a topic, organize her thoughts and present a finished product that is well-organized and easy to understand. I highly recommend Alice for your business writing needs.”